Rudolph | the Ultimate Design Doer

Dec 30th, 2016

Rudolph is the world’s ultimate design doer.

Here’s what Canada’s public service can learn from Rudolph.

Rudolph was an outlier. No reindeer really understood him. Nor did society.

Its the same for design thinking in Canada’s public service.

On the edge, using empathy and bringing Canadian business or citizens into the room with public servants to create, together, prototypes to solve problems dealing with interactions between government and its citizens.

Rudolph understood empathy because he lived it daily. He was the epitome of resilience.

Santa’s sleigh was guided by an experienced team of reindeer using traditional methods to deliver gifts over decades.

Eight reindeer pulling Santa’s 24 hour sleigh.

Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Doner and Blitzen.

Often using power plays to make it happen – like dodging chimneys, sliding under monuments, or landing on short, iced or hot driveways or runways.

Reindeer experienced in rhythm, flow, and pacing that Santa never questioned.

But Santa, the penultimate innovator, noticed a red glow from Rudolph, the young reindeer’s room.

The bearded guy stopped.

Santa knew that while other kids laughed at the glow, calling the young reindeer names, they never let Rudolph join in any games.

But Santa also knew that Rudolph and his gift could make a difference.

On that foggy Christmas Eve, Santa took a risk and asked Rudolph: “With your glowing nose, won’t you come and lead my sleigh tonight?

Rudolph couldn’t believe it. “How can I help Santa?”

“Maybe Santa needs better light, so he could deliver joy & gifts more quickly around the world,” Rudolph thought.

prototype, not a perfect way, can make a difference, Rudolph thought.

So the young reindeer joined Santa’s veteran team, his red nose pointing the way.

Through fog, snow, sleet, hail, rain, and sunshine across the most treacherous, mountainous, urban and rural places in all nations across the world.

Scaling delivery of every gift safely, smartly & securely to each child and family.

Santa & Mrs Claus were super proud, while children & families were grateful.

Rudolph, the young red-nosed reindeer, changed the way Santa delivered gifts to all the world’s children and families.

And he did it co-creating new routes with the veteran reindeer team, who shouted in delight: Rudolph the red-nose Reindeer, you’ll go down in history!

So what can Canada’s public service learn from Rudolph, Santa and the reindeer team?

Smart risk taking, seizing innovation & securing outcomes.


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