Forbes Magazine’s August 17, 2015 edition has this story:
“That ‘Useless’ Liberal Arts Degree Has Become Tech’s Hottest Ticket”.
It’s worth the read.
Unless you’ve read this story before.
Because it reoccurs with every technology & innovation boom & bust cycle over the last several decades.
And to me, the narrative is the same.
Who tells the story?
Who explains the problem & solution?
Who can translate what technologists – smart engineers, computer scientists, data scientists, statisticians, biologists, chemists, economists, sociologists, and many others across multiple disciplines – envision into a clear, simple, value proposition that grasps a universal truth?
Given the chance.
In the private, public and para-public sectors.
Because the artist’s voice, brush & mouse matters.
Governments, public service & business have often historically relegated ‘the artist’ to a specific & defined place in the value chain of their business.
As effectively a ‘technologist’ who tries to executes a specific collective vision, using the hand, voice or mouse as a way to evoke a story overseen by political, business and market perceived imperatives.
Yet often devoid of the soul of the creator. Because the voice of the collective can often nullify the vision of an artistic eye.
So here’s the thing.
Canada needs creators. Regardless of where they live, and who they may work for.
Because creators unleash a competitive advantage into the private and public sectors that spurns innovation.
And in a digital world where gamification, behavourial economics or big data & analytics play. Today’s competitive advantage isn’t about the numbers.
Its about the story.
And those who can make it resonate.
vision | voice | visuals mine